Monday, March 29, 2010

Rahul Bhattacharya

summarizes the advertising campaign that is IPL, best in this piece
An except
A minority will grumble but India can accept the IPL the way it is because it is not a playing society. Its relationship with sport is not of participant but consumer. It holds nothing sacred. The IPL knows that it competes not against sport but general entertainment. "Saas-bahu se better hai," [It's better than family-drama soaps] a viewer remarks. And to compete with saas-bahu one must make concessions. Do not give them a moment to linger; cut to Deepika Padukone, a cheerleader's thigh, a 30-second dugout interview.

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