The argument that this money would be better spent on other sports is
bogus. If you feel Indian football should get more attention than
Indian cricket, then here’s what you should do about it: Go out there
and watch some local football games. Put your money where your mouth
is. If you contribute your eyeballs, advertisers will open their
chequebooks. If other sports don’t have a following in India, it is not
because people don’t put money into them - it is the other way around."
from Amit Varma
bogus. If you feel Indian football should get more attention than
Indian cricket, then here’s what you should do about it: Go out there
and watch some local football games. Put your money where your mouth
is. If you contribute your eyeballs, advertisers will open their
chequebooks. If other sports don’t have a following in India, it is not
because people don’t put money into them - it is the other way around."
from Amit Varma
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